To cite package ‘WordOfMouth’ in publications use:

Scholz M, Woehner T (2025). WordOfMouth: Estimates Economic Variables for Word-of-Mouth-Campaigns. R package version 1.2.0, https://CRAN.R-project.org/package=WordOfMouth.

Corresponding BibTeX entry:

  @Manual{,
    title = {WordOfMouth: Estimates Economic Variables for
      Word-of-Mouth-Campaigns},
    author = {Michael Scholz and Thomas Woehner},
    year = {2025},
    note = {R package version 1.2.0},
    url = {https://CRAN.R-project.org/package=WordOfMouth},
  }